JOE MITCHELL DESIGN

In this lecture, Guest Lecturer Tracey Lannon, spoke to us about the psychology and emotion of design. Her main theory is behind being Human and how us as humans recognise and make sense of the world. Her concept comes from finding a meaning in everything you do within design such as an emotional response for example. Her work and practise also tackles a wider view of design and society; looking at real world problems  and designing new human experiences.  In the lecture we spoke a lot about the Brain, the Eye and how these work in conjunction with each other to create this reaction that happens in a millisecond. The brain creates an emotion; An image of a lamppost that was shown to us can have 1000 different expressions or experiences related to it, and they are all individual and unique to ourselves. The dark and gloomy image of the lamppost has negative connotations to me; bringing back memories of walking through stree...

As part of my studio Project I am looking at decoding the Leeds area and looking at how the different areas effect psycho-geography, culture and anthropology. After researching editorals and look-books who use this technique as well as Fashion Brands that look at "place", I decided to travel to one of my favourite areas of Leeds to absorb all the culture and feel of Headingley as featured, very cultural place within the City of Leeds. It holds a very grunge, minimalistic and student-esq approach which is so unique compared to other areas within the city. This means that the "sense of place" entitlement will shine through in the essence of my work.  Also looking at streetwear brands, I chose to represent the Hip Store as part of my proposal as it is an iconic store within the Leeds area. As one editorial, as part of their new cultural blog, I have chose to advertise a new pop-up store opening in the area as well as a new f...

In this seminar we looked at how semiotics were also used within Advertisements. This was one of my favourite seminars; I love looking and analysing pieces of art and I've never really thought about the effectiveness of semiotics within advertising and especially Christmas adverts as they have become a sort of trend nowadays; the best way to sell a shop at christmas in todays market place is to have a very effective, most times emotional and relatable, Christmas Advertisement. Christmas Adverts really have become their on genre with intentional festive messages that are so relatable and emotive. When looking at the different adverts we were asked to question the following;  What techniques are used?  Meaning?  Signs?  Relationship/Meaning? Which are the most effective?  John Lewis Christmas Advert 2016 - #BusterTheBoxer Relatable: putting up presents on Christm...

http://www.tenementtv.com/wp-content/uploads/2016/01/No-Future-Girl-Balloon-by-Banksy.jpg In this lecture we looked at Semiotics and how they play a pivotal role in design.  Most of the time we don't notice that we are analysing and using semiotics; they are a range of tools such as words, imagery, signs or symbols that represent meaning. Semiotics can also represent the relationship between different messages which is fundamental in creating design that holds context. As a designer, I am always looking for a meaning or context within my work therefore I thought that this Lecture was very interesting to see how other designers underpin these messages within their work.  Signs Signs can be speech, written language, gestures, codes, sounds and objects. To be a sign it must create an emotional or relatable impact. Context is everything; Banksy's work is very effective due to the meaning behind his beautiful graf...

In todays Process and Production workshop I put all my skills so far together to create a ten second motion graphics book advertisement on After Effects. The book I chose to advertise was Amy:My Daughter, Written by Mitch Winehouse about the short life of Amy Winehouse.  The first time I used After Effects I found it difficult and tricky so this time I was determined to try out lots of different methods and techniques. I started by picking a theme; I wanted a dark and gloomy atmosphere to hang around in the video with similar imagery to represent the dulcet tone within Amy's life. I wanted this grey theme to run throughout the video.  I started off by creating Amy Winehouse inspired illustrations on Illustrator.  I love the way in which these images really capture the spirit of Amy, I wanted to use iconic imagery from all the way through her life which would then act like a timeline for the narr...

In my free time I love to draw. Drawing has always been a big hobby of mine and I like to incorporate it as much of possible within my design work; I love hand drawn out types and quick sketches to document ideas and themes. I tend to use drawing as a method of communicating my ideas.  As part of the process and production module we were tasked with creating an advertisement for a book of our own choice. I thought that this would be the perfect opportunity to implement elements of drawing through the use of computer developed illustrations.  Using Illustrator, I then experimented with drawn over picture illustrations. I first of all started by using the same colours as the original photo. Using the pen tool, I created basic shapes of the portrait, adding extra details around the mouth and eyes. From previous experimentation in life drawing, portraiture and computerised illustrations, I knew that simple shapes and lines work effectively posed next to ...

This was our first lecture on type and the differences between a Font and a Typeface.  A Typeface is the design of the alphabet: the shape and design of letters and numbers.  Font is the digital file that actually contains the typeface.  The New Typography (1928)   The New Typography written by Jan Tschichold is a manifesto on how to create type. It started as a movement that brought font to the forefront of the new Avant Gard Moment that was sweeping the time. It was a very modernist approach to thinking about the page and how it implements type and image. Gothic fonts were prevalent at the time and this book really pushed boundaries of it's time. The book is also heavily Bauhaus inspired; it's a new, revolutionary way of looking at typography through codes and rules. This book was also widely available at the time, which eventually worked its way into commercial design, which some would s...

In today's process and production exercise we completed an interior drawing exercise by which we walked around our building, drawing elements from in and around the area. We had to start in the studio and work our way around focusing on a narrative within our work.  I chose to focus on people, and their relationship with the environment through my drawings. I chose to draw onto paper with pencil first, pro-markers and then finish with fine-liner detail. I like both outcomes and I believe that they narrate peoples relationship with the interiors very well.  Here are the two results that I created;