Year One After Effects Finale
I started by looking at the type of art I wanted to create. After looking at work by Hungry Sandwich Club and Hey Studio, It was important to me to create a fun, playful and imaginative artwork in order to animate it to fit the chosen theme of a creature or object in the sky. Both design studios share the ethos of creating eye-catching work that can stand alone as illustration or be part of a brand identity.
Being inspired by Hungry Sandwich Club and Hey Studio, I chose to use Illustrator as a main design software. The idea was to create an Aeroplane that would fly in and zoom inside to give the audience an insight of the interior. I also thought it would be fun to have a character, and to humanise him with an action that is familiar to us all - taking a picture. The flash and sound noise I believed would only add to the fun and funky nature of the design.
I then added all these clips into a new project on AfterEffects. I first of all inputted the Plane - swooping in from left to right for the first 4 seconds. I then added a zoom, using the anchor point, and zoomed into the interior to present this for the last 6 seconds. After scrolling the camera angle around the set for a second or so, a zoom is placed again on the figure and his mobile phone. Then a short flash appears as if the figure has just taken a photo - a sound clip accompanies this. The camera then zooms out of the window finishing the video with the original colour scheme it started with.
Overall I am very pleased with the outcome of this project and I feel the whole fun nature and creative concept works really well. The colours, which are all pastel and very funky, make the animation come alive. I really enjoyed this workshop and I believe that I have improved vastly throughout the year when it comes to using the motion graphic software. After never using it before I also believe that I have come a long way in learning and developing techniques and designs.
We then combined the classes work to create a finale outcome. Here is the video:
Aeroplane from Joe Mitchell on Vimeo.Group B Finale - 16:40 from Motion-go on Vimeo.