Year 2 After Effects Show Reel

-

For this weeks process and production workshop, we were tasked to create a showreel of all of our best work from the year that was created in After Effects. Throughout the year, developing my own style when it comes to Graphic Design and Animation I have kept a constant brand running throughout all my work. Loving the Editorial content and using a muted nude pink colour palette, I have created coherent and interesting artwork that represents me very well as a designer, adding a touch of my own style to whatever brief is given. 



After recently completing my website, Cover Letter, and CV Design, all using my simple silhouette logo and the exact colour scheme that runs throughout I decided to tackle this brief in a way by which it would seem like an animated portfolio. Starting off with my logo and flowing with the audio track through using After Effect markers, I have created a piece of work that flows well through transitioning through different projects. Always trying to find the editorial content within designs I have also taken inspiration from Adam Gault, an award-winning creative director based in New York City.  He put together a collection of his work into a showreel content by which images are juxtaposed against harsh backdrops with smooth editorial layouts. Taking inspiration from him I decided to utilise the idea of applying editorial ideas and features into my showreel; such as repeated square shapes, overexposed images, and effective use of white space. 

I also was heavily influenced by the work of Hugo and Marie, a Design agency also based in New York, who have created a showreel of all their work featured throughout the same year. Having a similar brief to mine it was very interesting to think about how another design agency is tackling this from an editorial content also. Their use of large static images and the simplistic manner in which their work flows throughout the composition is very inspiring to me. 

Hugo & Marie Artist 2018 Reel from Hugo & Marie on Vimeo.

Taking all this into consideration I have decided to work in both styles as well as bringing my own style into it. I think that the final outcome is very effective and shows off my personality within graphic design really well. I could now use this as a portfolio submission for placement enquiries to demonstrate my love for editorial, image and motion graphics as well as my effective branding I have curated. 

Here is the final work I have produced and developed further after the lesson: 

Year 2 Motion Graphics Show Reel from Joe Mitchell on Vimeo.

Popular posts from this blog

Bauhaus; Form Follows Function

-
Image
https://d7hftxdivxxvm.cloudfront.net/?resize_to=width&src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FgNXQ3GM5L9A1RLKt7oJ9jQ%252F4682696561_d851e8af0a_o.jpg&width=1100&quality=95 In this recent lecture we looked into Bauhaus, its historical relevance, the alumni it created as well as the Bauhaus Movement and how this has been one of the most significant inspirations in design.  Bauhaus was a experimental art school, located in Germany that mainly was created to challenge questions such as the city of the future and how design influences society. The school is influential for its modern take on art; any design nowadays that involves clean aesthetics, modern features or function following form will have originated within the walls of the Bauhaus School of Art. The Bauhaus was also noted for allowing creative disciplines that expressed feelings, emotions or ideas and anything prior to the Bauhaus t...
Read more

Semiotics: Christmas Advertising

-
Image
In this seminar we looked at how semiotics were also used within Advertisements. This was one of my favourite seminars; I love looking and analysing pieces of art and I've never really thought about the effectiveness of semiotics within advertising and especially Christmas adverts as they have become a sort of trend nowadays; the best way to sell a shop at christmas in todays market place is to have a very effective, most times emotional and relatable, Christmas Advertisement. Christmas Adverts really have become their on genre with intentional festive messages that are so relatable and emotive. When looking at the different adverts we were asked to question the following;  What techniques are used?  Meaning?  Signs?  Relationship/Meaning? Which are the most effective?  John Lewis Christmas Advert 2016 - #BusterTheBoxer Relatable: putting up presents on Christm...
Read more

Kinetic Typography 2: Z-Space

-
Image
In this workshop we learned  about 3D space - exploring depth and the z-axis in after effects.  C himamanda Ngozi Adichie's Speech used in Beyonce's World tour Prior to the workshop we were asked to prepare a text, quote, or song lyric to work with which we would then move, rotate and manipulate with Z-Space using After Effects. I chose to use C himamanda Ngozi Adichie's motivational speech about feminism - it has been a hit globally, with thousands of hits on Youtube and even an appearance on Beyonce's 2013 Album. The speech talks about women rights and the role of women in todays society so I believe it is a strong and powerful message to use within my work.  I inputted each word by word and decided to move past the recommended 10 second video so that the audience can really get a full grasp of the quote and the full nature of my intention which was to manipulate the words to what...
Read more