Kinetic Typography 2: Z-Space

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In this workshop we learned about 3D space - exploring depth and the z-axis in after effects. 
Chimamanda Ngozi Adichie's Speech used in Beyonce's World tour
Prior to the workshop we were asked to prepare a text, quote, or song lyric to work with which we would then move, rotate and manipulate with Z-Space using After Effects. I chose to use Chimamanda Ngozi Adichie's motivational speech about feminism - it has been a hit globally, with thousands of hits on Youtube and even an appearance on Beyonce's 2013 Album. The speech talks about women rights and the role of women in todays society so I believe it is a strong and powerful message to use within my work. 



I inputted each word by word and decided to move past the recommended 10 second video so that the audience can really get a full grasp of the quote and the full nature of my intention which was to manipulate the words to what Adichie is saying. For example, when she mentions the word "small" I would then use z-space, camera angles within InDesign and the z-axis to make the writing swirl inwards. I did this on a couple of occasions as well as using elements that I have learnt in previous After Effects workshops - such as increasing scale, proportion, and anchor points on some words also. 



Overall I am very pleased with the outcome of this piece and I love the simplistic type mixed with the strong empowering message. I also tried to create a short animation but I preferred the visual letters to speak for themselves. If I had more time I would create the full speech so that we fully get the opportunity to experience the quote in full. Overall, I am very pleased with the outcome. 


Here is the final video produced in this workshop: 



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