Studio: Self - Negotiated - Extended Contextual Research and Development

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Following on from research about a new and contemporary Chinese restaurant in the heart of London, I have completed further extended research that enables me to work in the style of working brands, minimalistic and inventive logo design and new and unique restaurant experiences that acquire the same target audience as myself. I have decided to research thoroughly into Chinese Fonts, the different styles and genres of fonts and the way these impact the reader. I have then developed a contextual and creative process of working from inspiration of designers and studios to create my own new logo for the new branding effort. Here is the work created in my final presentation document: 







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