https://d7hftxdivxxvm.cloudfront.net/?resize_to=width&src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FgNXQ3GM5L9A1RLKt7oJ9jQ%252F4682696561_d851e8af0a_o.jpg&width=1100&quality=95 In this recent lecture we looked into Bauhaus, its historical relevance, the alumni it created as well as the Bauhaus Movement and how this has been one of the most significant inspirations in design. Bauhaus was a experimental art school, located in Germany that mainly was created to challenge questions such as the city of the future and how design influences society. The school is influential for its modern take on art; any design nowadays that involves clean aesthetics, modern features or function following form will have originated within the walls of the Bauhaus School of Art. The Bauhaus was also noted for allowing creative disciplines that expressed feelings, emotions or ideas and anything prior to the Bauhaus t...
Now my research is complete it is now time to strip down the Light Phone so that I can think about a rebrand for the market identity. Taking into consideration minimal shapes and numbers found on the device as well as a contemporary font, I have developed ideas that could possibly be used for a rebranding opportunity. I took the cross, the triangle, and the numbers listed above. 
After speaking to the tutors, we both agreed that the concept needs to go deeper than it already is. I then came up with the idea to research into the 5 senses; taking on board this concept of appreciating your environment rather than what is on your smartphone. I now want to go out and take my own photography, looking more into this idea of the 5 senses which will hopefully add a more ambiguous feel to the project. I also want to look further into the text, making sure that the kerning and letter form is 100% correct so that when layering it above an image it will look its best. 
