http://www.tenementtv.com/wp-content/uploads/2016/01/No-Future-Girl-Balloon-by-Banksy.jpg In this lecture we looked at Semiotics and how they play a pivotal role in design. Most of the time we don't notice that we are analysing and using semiotics; they are a range of tools such as words, imagery, signs or symbols that represent meaning. Semiotics can also represent the relationship between different messages which is fundamental in creating design that holds context. As a designer, I am always looking for a meaning or context within my work therefore I thought that this Lecture was very interesting to see how other designers underpin these messages within their work. Signs Signs can be speech, written language, gestures, codes, sounds and objects. To be a sign it must create an emotional or relatable impact. Context is everything; Banksy's work is very effective due to the meaning behind his beautiful graf...
Now my research is complete it is now time to strip down the Light Phone so that I can think about a rebrand for the market identity. Taking into consideration minimal shapes and numbers found on the device as well as a contemporary font, I have developed ideas that could possibly be used for a rebranding opportunity. I took the cross, the triangle, and the numbers listed above. 
After speaking to the tutors, we both agreed that the concept needs to go deeper than it already is. I then came up with the idea to research into the 5 senses; taking on board this concept of appreciating your environment rather than what is on your smartphone. I now want to go out and take my own photography, looking more into this idea of the 5 senses which will hopefully add a more ambiguous feel to the project. I also want to look further into the text, making sure that the kerning and letter form is 100% correct so that when layering it above an image it will look its best. 
