Visual Analysis; Final Product

Here is the final product of my Visual Analysis. It is an Exhibition Report that would be featured in System Magazine that would detail the collaboration project between myself and IKEA named 'The Flatpack Consumer' by which would express special consumer traits that attract customers to IKEA. The final finished piece is inspired by all things Scandinavia; from the type, the illustrations, the iconic IKEA tag and booklet branding and the simple and minimalist aesthetic with pastel hues throughout. 









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