Bread Typography
This weeks Process and Production workshop was based around the idea of creating Typography out of a limited medium. Our medium that we had to create with was Bread. Our task was to each bring along with us one loaf of bread and, working in a pair, create inventive structures and outcomes out of an everyday household object.
We started thinking about ideas surrounding how we would manipulate the bread in such a way that the aesthetic still looked good and you could tell what letter it was. We started, I think, In the same way as everyone else - cutting out simple letter forms from each slice that suggested the shape of a particular letter. We were then challenged by Nick to think outside the box and to think about how the crust of the loaf was working as a frame and somewhat a barrier to our creations. We then thought about looking at the loaf as a whole instead of single slices.
I already knew of the Design Agency Wonderland, who designed an organically shaped wooden wall, displaying the Carlsberg logo, for the bar at the Hall of Carlsberg in Copenhagen. They came up with the solution to make a great dynamic wall that illustrates swishing beer, in which the iconic Carlsberg logo emerges. This unique concept was very interesting and inspired me to think about how we could also create a type that would be organically crafted out of the shape of the loaf by which the medium, the actual bread, would be responsible for the final look of the typeface. Drafting out designs we tried many different ways to make this happen. We created a frame by which would hold the letters in place. We also created a box that would support the letters which could make a shadow of a certain letter in a typeface alphabet. We finally came up with the idea of cutting the shape into a half loaf. We also found many other sources of inspiration on Pinterest which helped in creating what we did.
We created a standout letter form that would work as an example of what a full typeface could possibly look like. Overall I was very pleased with the outcome and I feel like our efforts were very different from others. Here is our final finished letter form: