Imminent Self: Developed Research Topic
I found more work on an editorial design and found work by Need and Supply Co that looked at taking away the self-indulgence notion often seen in editorial campaigns; for example, focusing on ideas about what makes a person and what makes them unique. I then had ideas about linking this to ego and how a personal ego can be heightened by the use of photography and design. I am very fascinated with ego and cultural trends which could link very nicely to the idea of imminent self: looking at how culture can form the type of person we are today and how creating a brand new ego can make for a completely new "look" and aesthetic.
I was also interested in looking at people in place and how brand identities, for Camden Market, for example, is all about the personality in people and how their unique aesthetic shines through. I then compared this to how a person or personality can actually influence editorial in itself, looking at Stussy and how thier grunge mood which shows in the people who wear their clothes shines through in their editorial campaigns. Once again, linking to fashion can often help me with a starting point for developing my work further.
I also looked at the work of Chris Gulkman and The Human Being Journal which is a design document celebrating people, personality and emotion. I spoke to Nick, who advised me to go out and take images of things that link heavily to identity and then use these to show a contrast in imminent selfs. He also advised me to speak to my immediate friendship group and ask what it is about them that makes them unique. We discussed examples; shoes, clothes, house, phone, hair. We then thought about how stripping things down can really exude the main idea. I then noticed how I would like to tackle important subjects within my work: Gender, Race, Sexuality, Age or Politics could be some possibilities.
I think over the next week I am going to look into this photography and try and produce something that I can show next week.
