Project Brief: Subcultures

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Discuss the effect of subcultures on influential Graphic Designers

The statement above is the project brief by which I have to research different subcultures and analyse one which has had a particular effect on Graphic Design. 


At first I started by researching what subcultures are and which are the most iconic: I found many different examples. From Punk subcultures to Grunge, all have had a definite influence on the design industry. 


I started my research by looking online and tearing extracts from well known cultural magazines such as I-D Magazine, Dazed, Creative Review, Vorn and Frieze. These magazines specifically tend to look at cultures that are very rogue, underground and specialised which lends itself perfect to a subculture (a cult of people who agree on the same principles and values that differ from a larger and popular culture). I found many great examples of photography, fashion marketing and graphic design that fit around the idea of subculture: I also love looking through these editorials as Fashion, Layout and Advertising are a particular interest of mine. 


Here are some broad examples of subcultures I found: 
  • Skate Subculture 
  • Grunge Subculture
  • Punk Subculture
  • Minimalist Subculture

I also found a few videos online that described the different subcultures mentioned above: when I choose one in specific I would then research the different techniques and styles of Graphic Design for me to analyse for my essay subject. 




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