Visual Analysis; First Thoughts
When thinking about Ideas surrounding Visual Analysis, I believe it is essential to consider the main points from my essay and how I can turn the argument into visual documentation.
Main Points and themes from my essay:
- The essentials of Scandinavian Design; slick, simple, minimal, with an emphasis on domestic environment, natural landscape, environmental design and functional utility.
- The history of Scandinavian Design and why other cultures are craving the Scandi-way of living through design.
- Comparing three fashion brands and their brand stories to show how they've carved new, upcoming, authentic consumers
- COS: A new and upcoming brand that has cut a niche market for designers and artistic people through the use of a muted colour scheme and a design based on the use of shadows and nature
- ACNE: An authentic brand that was created due to a love for design and denim, that works with Letters from Sweden to base a type identity around nature that caters for consumers who are into the arts, breaking gender roles using colour and allowing for a minimalist and simple design aesthetic that is contemporary Scandi.
- IKEA: A functional brand that allows for utility across all areas of shopping whether online or in store - that uses an iconic world-renowned colour scheme that is recognisable and influencing other very consumer-based design brands.
- IKEA collaborations: that allow for a new millennial market through brand collaborations
- Future of Scandinavian Design
In my essay, I spoke a lot about the IKEA brand, the design and the tagging system and how this method of design is enhancing utility across stores and warehouse. I had an idea to create my own label using the Swedish naming system, and photograph the human consumer in a product photography style. I then would put these into a catalogue format or booklet that would allow for me to describe the perfect IKEA customer. This would also let for me to photograph in and around IKEA and demonstrate the actual IKEA consumer.
James Raftopoulos is an Australian graphic designer currently based in Melbourne who has created a very similar brand reaction to the IKEA booklet that is given when purchasing a product. The IKEA booklet is filled with the utilised design allowing for a functional way of putting up flatpack furniture; the booklet is filled with clear diagrams with the easy to read Verdana font.
"A visual representation of my identity via the medium of the infamous ‘IKEA’ instruction booklet.
Assembling the identity of ‘Jams Råftupoürlss’ is an entirely absurd exercise in building a seemingly simple representation of who I am.
Using an existing visual language, the booklet aims - yet purposely fails - to explain the construction of identity.
Even the most rational of graphics and typographic systems such as that used by IKEA cannot adequately explain how identity is formed, shaped and communicated."
Assembling the identity of ‘Jams Råftupoürlss’ is an entirely absurd exercise in building a seemingly simple representation of who I am.
Using an existing visual language, the booklet aims - yet purposely fails - to explain the construction of identity.
Even the most rational of graphics and typographic systems such as that used by IKEA cannot adequately explain how identity is formed, shaped and communicated."