Today we did some more work on essay writing and decoding an essay to pick out the good and bad points of it. I have finally decided on a theme; to discuss how a skate subculture can effect and influence Graphic Design. I have researched thoroughly into skate subculture and have decided to talk mostly about the Supreme brand, it's history to Barbara Kruger and its now influences of culture around the world - for example, how Supreme has now hired a contemporary graphic designer who juxtaposes its slick fashion editorial with edgy compositions or how young and inspiring designers are taking it upon themselves to decorate supreme street posters and shop front displays. Todays task was to bring in an image and a short piece of writing for editing. As peers, we edited the writing and gave tips and feedback on it. I thought it was very helpful altogether and has inspired me to write more for my essay on skate subculture....
As an introduction to the Adobe Illustrator CC, this process and production session focused upon basic pen tool skills in relation to drawing/rendering and the manipulation of typographic letter forms. We started off the session by learning information about Morpholo tiles and the design and context that surround them. We then learnt how to generate a random pattern making system - the idea is that we create 6 tiles that would work as a game that can be placed together and fit to make one similar to that of a jigsaw and a game of dominos. Then, researching into a specific type using font book and online resources, we were encouraged to work as abstract as possible when using elements from a specific type. I chose to look at an Arabic Style of font as at the minute I am very fascinated with the aesthetic and look of an Arabian Style. I love the smooth lines and form and the way in which they link and bond in style...
Following on from research about a new and contemporary Chinese restaurant in the heart of London, I have completed further extended research that enables me to work in the style of working brands, minimalistic and inventive logo design and new and unique restaurant experiences that acquire the same target audience as myself. I have decided to research thoroughly into Chinese Fonts, the different styles and genres of fonts and the way these impact the reader. I have then developed a contextual and creative process of working from inspiration of designers and studios to create my own new logo for the new branding effort. Here is the work created in my final presentation document: